The Maldives is blessed with a unique form of natural beauty that is rarely experienced elsewhere. It is always a pleasure for us to share this special beauty with the rest of the world. Our coral reefs and other ecosystems form the basis of our nation's natural resources, making up for approximately 89% of our GDP. These resources are essential for the livelihood and prosperity of Maldivians as well as providing a habitat for a wide variety of plants and animals. Our diverse coral reefs, marine life including the massive megafauna, and clear waters and white sandy beaches are at the core of our economy and our way of life.

Tourism has been a major part of the Maldives' economy for almost 50 years, accounting for around one third of GDP. Unfortunately, climate change is threatening the health of the coral reefs and ecosystems of the islands. Therefore, it is essential to reduce the environmental impact of the industry and promote sustainable tourism practices in the nation.

The UNWTO defines Sustainable Tourism as a practice that considers the economic, social and environmental impacts of tourism, both present and future, and seeks to provide for the needs of tourists, the tourism industry, the environment and the local communities that host them. Therefore, to guarantee that our tourism activities are sustainable for current and future generations, it is essential to achieve a harmonious balance between its three essential components.

Resort operators and other tourism sectors are understanding increasingly the necessity of preserving the environment and ecosystems. To ensure sustainability, significant investments in renewable energy, waste management and marine pollution control are being made. Furthermore, various resorts are making effort towards marine conservation and research, as well as Corporate Social Responsibility initiatives to tackle the effects of climate change such as water security

Our goal is to keep tourists’ content and ensure them a memorable experience, heightening their knowledge about sustainability issues, resolving current problems of unsustainable tourism, and encouraging them to practice eco-friendly tourism. As such, we are working closely with local organizations and initiatives that share our values, to provide unique journeys while keeping sustainability at its heart and carbon footprints at a minimum. Ultimately, our mission is to ensure that tourists are left with a lasting sense of satisfaction.